Turin 1917, Giuseppe Ratti, photographer and owner of Berry Opticians, began an adventure destined to lead to international success. Indeed, it was in a small courtyard in Via Caboto that he began to make technically advanced glasses, designed to satisfy the demands of pilots and sports drivers who required comfort, protection and optimum vision.

Since the beginning, Persol has always been synonymous with artistic expression, the result of a special production process that is carried out entirely in Italy and consisting of craftsmanship, culture, passion and dedication. Persol is a brand that marries culture of excellence and attention paid to details to create a perfect alchemy between aesthetics and technology. Persol frames are more than just glasses, they are works of art.