TAG Heuer is an extraordinary company which has continually revolutionized since its creation back in 1860 by the young man, Edouard Heuer, aged just 20 years old. But what really sets TAG Heuer apart is the exceptional quality of its products, of which we as a company are immensely proud. Reliable and robust, these objects are a joy to own and wear, and they form part of our everyday lives.

A powerful combination of integrated design, superior materials, ergonomic engineering, and ‘100% Made in France’ development and production, deliver eyewear that remains unrivaled in performance and patented innovation

Advanced composite materials and those borrowed from the highest standards of Swiss watchmaking, such as 316L Stainless Steel, inspire innovative design solutions for greater comfort and operable efficiency. Beta Titanium and Carbon are exceptionally lightweight while Elastomer allows ultimate ease in enhanced ergonomics and fine leathers such as alligator, calfskin, and python add a rich and natural finish to the frame construction.

This 100% Made in France authenticity is behind each piece of TAG Heuer Avant-Garde Eyewear as a solid assurance of production purity, where savoir-faire craftsmanship defines the value of luxury, and tradition shapes avant-garde advances in design.